Jibro was established in 2017. It began as a simple concept of bringing Nepalese hard cheese candy “churpi” to the Western Market. In Nepal, it is common for people to suckle on a 100% cheese cube of about 1 cm that tends to last for about half an hour, giving the satisfaction of chewing gum. However, unlike chewing gum, this cheese not only provides protein, vitamins and minerals; it also keeps you awake and fresh (while suckling) just like an energy candy.